Expertise
In particular, we are proficient in business-to-business communication of high-tech companies. We are focusing on communicating the technical and economic benefit of software and hardware to the various branches of industry. Over many years, we gained the required expert knowledge as well as the understanding of complex technical connections and process organization of companies – and keep learning.
Since our foundation in 1994, we are supporting numerous producers and service providers in the scope of CAD, PLM, or ERP. For us, catchwords like Rapid Prototyping, Digital Factory, or FEM simulations are nothing alien, but integral parts of our vocabulary.
By regularly exchanging our points of views with decision-makers and key-users, we are aware of current market challenges to the industry. Based on that, we support our customers in identifying opportunities to present their solutions appropriately.
We are well familiar with the special requirements and processes of individual company departments, ranging from development to design and manufacturing to assembly. Our industry know-how enables us to define strategies precisely oriented to the needs of target groups. In doing so, we support our customers with expedient marketing ideas.
Editors of trade journals appreciate our carefully researched success stories and informative articles. Often, they freely ask us for reportages, interviews or information material.
As former editor of CADCAM journal, agency founder Thomas Tosse gained the excellent reputation of being a qualified partner of many media. hightech marketing’s clear focus on the requirements of industrial companies makes us to decidedly experts and ensures the high quality level of our work.
